Why we started
Because we got tired of watching people sell junk.
China makes some of the best clothing and homeware in the world. It also makes some of the worst, and the worst is what most Western storefronts choose. Not by accident, and not because the good factories are hidden. Because the bad ones are cheaper, and cheaper is a wider margin.
So the same three cheap suppliers get resold under a hundred different logos, the customer receives something that pills after two washes, and the conclusion everyone draws is that Chinese manufacturing is the problem. It is not. The buying is the problem. A seller who has never touched the product they list will always take the cheaper sample, because on a spreadsheet the two look identical.
The good workshops are still there. They are just harder to find, slower to answer, more expensive per unit, and they will not come to you. Nobody walks past them because they are hard to see. They walk past them because walking past them pays better.
The work nobody sees
Our whole reason to exist is to do the expensive part of the buying so you do not inherit the cheap part.
That means finding the workshops, ordering samples with our own money, handling them, wearing them, washing them, and rejecting most of what arrives. It means negotiating with a factory that has no interest in small orders. It means paying more per unit than the seller next to us and accepting a thinner margin on the piece, because the alternative is selling you something we already know will disappoint you.
None of that is visible on a product page. It shows up only in the thing that turns up at your door, which is the only place it matters.
The ambition is to keep widening it. Not one hero category and a clearance rail, but a proper spread of departments where every single one has been through the same filter. We are building those channels now, category by category, for the United States first and other markets after it.
What we carry
Ten categories so far, each one attached to a workshop we chose deliberately.
| Category | What that means |
|---|---|
| Tailoring | Blazers, mandarin jackets, trenches |
| Outerwear | Work jackets, zip jackets, knitwear |
| Technical shells | Hard shells, sun layers, hiking and field trousers |
| Activewear | Seamless bodysuits, leggings, performance knit |
| Studio equipment | Reformer and floor mats |
| Bags and luggage | Hard shell business packs |
| Leather goods | Belts and cuffs |
| Jewellery | Steel and leather bracelets |
| Soft furnishings | Cushion covers, floor mats, runners |
| Home and kitchen | Wall clocks, bamboo serveware, bath textiles |
Everything we carry sits on one page.
What happens to an order
We do not hold stock. There is no warehouse in New Jersey with your jacket in it. Your order goes to the house that makes the piece and the parcel is dispatched to you from there.
That is a deliberate choice with one honest cost, which is time. Standard delivery runs 10 to 20 business days because the parcel is crossing an ocean and clearing customs. Express on FedEx International Priority runs 5 to 8. We would rather say that plainly than promise two days and miss.
What you get for it is the price. Nothing is marked up to pay for a warehouse, a distributor or a shelf, and no piece has been sitting in a box for a season waiting to be discounted.
As volume grows we will hold the fastest moving pieces in the United States and the windows will shorten. When that changes, this page changes with it.
What we settle first
Duty and tax. We sell delivered duty paid. Import duty is calculated into the listed price and customs is cleared before dispatch, so no courier ever knocks asking for money. This is exactly what catches people out when they order direct from overseas themselves, and it is the largest single thing we absorb for you.
Sizing. Chinese sizing does not map onto American sizing, and swapping the label produces a garment that fits nobody. Every piece is measured and translated, measurements are given in inches first, and the size finder works from your height and weight rather than from a letter on a tag.
One shipping rate. $30 standard, complimentary over $150. $80 express, never free, because the carrier charges us the same either way. No weight bands, no zone tables, nothing added at the last step of checkout.
The five labels
Each label is a real manufacturer with a real address, not a name invented to fill a gap on the page.
| Label | Makes | Where |
|---|---|---|
| MARQUE | Tailoring, outerwear, leather and jewellery | Dongguan, Guangdong |
| VENETIAN | Cushions, mats and small objects for the home | Hong Kong |
| SLIPSTREAM | Shells, sun layers and technical trousers | Nanjing, Jiangsu |
| HISTELLO | Seamless activewear and studio equipment | Shanghai |
| VEST UP | Seamless performance knit | Jinhua, Zhejiang |
What we are not
We are not a design house. We did not draw these garments and we will not pretend we did. The factories did. Our work is selection, translation and landing them here without the friction.
We are not a marketplace. There are no third party sellers. Every order is with us, we are the merchant of record, and if something is wrong there is one company to write to rather than a seller and a platform pointing at each other.
We are not old. Liyu Parallel launched in 2026. We would rather tell you that than manufacture a heritage, and it is fair to weigh when you are deciding whether to trust a new name with an order.
Who you are buying from
Liyu Parallel is the trading name of Liyu Daitai LLC, a limited liability company registered in Wyoming, United States. Liyu Daitai LLC is the merchant of record on every order and the party your contract is with.
| Legal entity | Liyu Daitai LLC |
| Registered | State of Wyoming, United States |
| Business address | 111 NE 1st St, 8th Floor, Miami, FL 33132 |
| support@liyuparallel.com | |
| Telephone | +1 (618) 598-1306 |
We answer email within one business day, and a person reads it.
Shipping, returns and terms are each covered in full on their own page.